Husband and wife team, based in Wales. Experienced cloth nappy users themelves and wonderfully knowledgeable about all things nappy.

Having retailed Wonderoos for several years, Hip Hip Baby! took over their manufacture at the end of 2006. Hip Hip Baby! had always loved the design and wanted to improve the quality of the product to make it last longer and work better. Since then Hip Hip Baby! designed and produced the brilliant Real Easy and have added to their product range with Drybib Bandana bibs.

Hip Hip Baby! products are manufactured in Europe and are shipped by road and sea, rather than by air, which greatly reduces their carbon footprint. Manufacturing partners in Turkey ensure that their workers have pay and working conditions to the standards specified by the government of their country.

In other ways, Hip Hip Baby! is an environmentally aware business and reduces, re-uses and recycles it's waste where possible. Printing is minimised and is done of recycled paper. Packaging sent to Hip Hip Baby! is re-used as far as possible and new packaging made from recycled plastic products if possible. Hip Hip Baby! operates in a rural area of Wales, UK, and provides employment for a small dedicated team of employees who enjoy child- and work-life- balance friendly working conditions.